Privacy Policy

Last Updated: April 17, 2026

Our Commitment to Your Privacy

At Peak Performance Consulting, we take your privacy seriously. This policy explains what personal information we collect, why we collect it, how we use and protect it, and your rights under Canadian privacy law. We’ve written it in plain language because you shouldn’t need a lawyer to understand how your data is handled.

This policy is designed to comply with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), the federal law governing how private-sector organizations handle personal information in Canada.

Who We Are

Peak Performance Consulting is owned and operated by Peter Neufeldt in Regina, Saskatchewan, Canada. Peter is the person accountable for our privacy practices and is the contact for any privacy question, request, or complaint.

For any privacy-related matter — access, correction, withdrawal of consent, deletion, or a complaint — please use the contact form on this website.

Information We Collect

Information you provide directly

When you interact with us, we may collect:

  • Contact form submissions. Your name, email address, and message. You may also provide your organization name and the services you’re interested in.
  • Coaching and workshop engagements. Your name, email address, organization, and information you share during the coaching relationship (goals, reflections, challenges, session notes).
  • Assessment responses. Answers to personality, emotional intelligence, and leadership assessments administered through Target Training International (TTI). These responses may include workplace behaviours, communication preferences, and self-reported characteristics.
  • Invoicing information. Your name, billing contact, email address, and organization.

Information collected automatically

When you visit our website, our servers and analytics tools may collect:

  • IP address
  • Browser type and version
  • Operating system
  • Pages you visit and the order in which you visit them
  • The website that referred you to us, if any
  • Date and time of your visit

Cookies and similar technologies

Our website uses cookies to function properly and — with your consent — to understand how visitors use our site. See “Cookies and Tracking” below.

How We Use Your Information

We use your personal information to:

  • Respond to your inquiries. When you submit a contact form, Peter personally reviews and responds within 2 business days.
  • Deliver the services you’ve engaged us for. Coaching sessions, workshops, and assessments are delivered using the contact information you provide.
  • Administer assessments. Assessment codes and responses pass through TTI’s platform; results are returned to us for your debrief.
  • Process invoices. We issue invoices through Square after services are delivered.
  • Improve our website. Aggregated usage data helps us understand what content is useful and what needs improvement.
  • Comply with our legal obligations. We may use your information to meet tax-record requirements, respond to lawful requests from authorities, or defend legal claims.

We do not use your information to build advertising profiles about you, and we do not sell, rent, or trade your personal information to anyone.

How We Share Your Information

We use a small number of trusted third-party service providers. Each one has its own privacy policy, which we encourage you to review:

  • Square (United States) — processes invoice payments. PCI-DSS compliant; we do not store your credit card information.
  • Target Training International / TTI Success Insights (United States) — administers our personality, EQ, and leadership assessments. Assessment responses are stored on TTI’s platform and governed by TTI’s terms and privacy practices.
  • Brian Tracy Solutions (Australia) — supplies the Brian Tracy program materials we deliver (High Performance Leadership, Perform At Your Best, Time Management for Results). Learner information may be shared with Brian Tracy Solutions for program registration where applicable.
  • Hostinger — provides web hosting for this site (Lithuania-headquartered; global datacenters).
  • Our website contact form — submissions are delivered directly to Peter’s business email inbox. We do not route submissions through a third-party form-processing service.
  • Google Analytics (United States) — if active. Provides aggregated website analytics. We do not currently enable Google’s Advertising features; if we do in the future, we will update this policy first.

We may also share your information where required by law — for example, in response to a valid court order or to meet Canada Revenue Agency recordkeeping requirements.

Cross-Border Transfer of Your Information

Several of the providers above are based outside Canada — including the United States (Square, TTI, Google), Australia (Brian Tracy Solutions), and other jurisdictions as noted. This means your personal information may be processed, stored, or accessed in those countries and is subject to the laws of those jurisdictions while it is there, including any lawful access requests from foreign authorities. We choose providers that maintain industry-standard safeguards, but Canadian privacy protections may not apply in the same way outside Canada.

Cookies and Tracking

Our website uses three categories of cookies:

  • Essential cookies — required for the website to function. These cannot be disabled.
  • Analytics cookies — help us understand how visitors use our site so we can improve it. Used only with your consent.
  • Advertising cookies — set by Google, Meta (Facebook/Instagram), or LinkedIn when we run paid ads. Used only with your consent and only while advertising campaigns are active.

You can manage your cookie preferences through the consent banner that appears on your first visit, and change them at any time using the “Cookie Settings” link in the site footer. You can also control cookies through your browser settings; disabling them may affect some site functionality.

For more on how tracking technologies are used for online advertising, see the Office of the Privacy Commissioner of Canada’s Guidelines on Privacy and Online Behavioural Advertising.

Advertising — Google, Meta, and LinkedIn

If we run paid advertising, third-party vendors including these platforms may serve ads to you on other websites and may use cookies, pixels, or device identifiers to do so.

  • Google Ads and Google Analytics Advertising features. Third-party vendors, including Google, may show our ads on sites across the Internet. Google and other vendors use cookies and device identifiers to serve ads based on your past visits to our site. You can opt out of Google’s personalized advertising at Google Ads Settings or opt out of participating third-party vendors at the Network Advertising Initiative opt-out page.
  • Meta (Facebook/Instagram) Ads. If we install the Meta Pixel or use Meta Custom Audiences, Meta may collect information about your visits for ad measurement and targeting. You can review and change your ad preferences in your Meta account settings.
  • LinkedIn Ads. If we install the LinkedIn Insight Tag, LinkedIn may collect information about your visits for ad measurement, retargeting, and reporting. You can review and change your LinkedIn ad preferences in your LinkedIn account settings.

We will not engage in the practices above until this section accurately describes what is in place.

Your Rights Under PIPEDA

PIPEDA gives you several rights regarding your personal information. You may:

  • Access the personal information we hold about you
  • Correct any inaccurate information
  • Withdraw consent for uses of your data that depend on consent, subject to reasonable notice and any legal or contractual obligations that would prevent withdrawal
  • Request deletion of your personal information, subject to our retention obligations (see “How Long We Keep Your Information” below)
  • Challenge our compliance with this policy

To exercise any of these rights, use the contact form. We aim to respond within 10 business days; PIPEDA gives us up to 30 days.

If you are not satisfied with how we have handled a privacy concern, you also have the right to file a complaint with the Office of the Privacy Commissioner of Canada:

How Long We Keep Your Information

We keep personal information only as long as necessary to fulfill the purposes we collected it for, or as required by law:

  • Contact form inquiries: up to 2 years from your last contact with us
  • Client engagement records (coaching and workshop): up to 7 years after the engagement ends, to meet Canada Revenue Agency tax-record requirements
  • Assessment responses: per TTI’s retention schedule
  • Invoicing and payment records: 7 years (CRA requirement)
  • Marketing consent records (CASL): duration of the relationship plus 2 years after

When we no longer need information, we delete or anonymize it.

How We Protect Your Information

We take reasonable steps to protect your personal information, including:

  • SSL encryption for all website traffic
  • PCI-DSS-compliant payment processing through Square (we never see or store your card details)
  • Limited internal access — only Peter, and any essential collaborators under confidentiality obligations, access client information
  • Secured cloud storage with reputable providers
  • Regular review of our security practices

No system is perfectly secure, but we treat your information with the same care we would want for our own.

Data Breach Notification

If a breach of security affecting your personal information poses a “real risk of significant harm” — the standard set by PIPEDA — we will:

  • Notify the Office of the Privacy Commissioner of Canada as soon as feasible
  • Notify you directly, as soon as feasible, describing what information was affected and steps you can take to protect yourself
  • Keep records of the breach for at least 24 months, as required by PIPEDA

Transparency on breaches is non-negotiable.

Children’s Privacy

Our website and services are designed for adult business professionals. We do not knowingly collect personal information from anyone under the age of 18. If we learn that we have inadvertently collected information from someone under 18, we will delete it.

Email Marketing and Canada’s Anti-Spam Legislation (CASL)

We comply with Canada’s Anti-Spam Legislation.

If you submit a contact form, you give us implied consent to reply about your inquiry for 6 months. If you engage us for services, your paid engagement gives us implied consent to email you for up to 2 years after the engagement ends.

For ongoing marketing or newsletter emails, we rely on your express consent — a separate, deliberate opt-in that is not pre-checked. Every commercial email we send includes our identity, our mailing address, and a working unsubscribe link. You can unsubscribe at any time, and we will honour the request within 10 business days.

Changes to This Policy

We may update this policy as our practices, service providers, or legal requirements change. When we make significant changes we will update the “Last Updated” date at the top of this page. For changes that materially affect your rights, we will also post a notice on the site.

Questions or Privacy Requests

For any privacy question or request, please use the contact form on this website.

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